baker, baker rant, baking, baking challenge, learning, small business, starting a business, wisdom

Dodging Cluelessness Like Neo in the Matrix

June 23, 2016

Here to Answer Your Potential Pastry and Baking Questions

When I look back on the past 10 years of my life, I’m slightly amused. The farmers’ market is going well. The township where it is located has definitely impressed me. When the time is right to open a storefront it will be in the area. I’m still in a stalemate between my love of writing and baking. At least at this point in my life, I know what I do want. Thank goodness because I’m not young and don’t have time to waste.

I mentioned before although there are guides on how to start a business, there isn’t much to avoid the bullshit. A lot of people have misconceptions about how the food business works – even those who are starting a food business. There are so many rules and regulations to follow to protect the business owner, customer, and if you are a caterer protecting the venue.

Catering is not as easy as creating a Facebook Business page announcing that you are now accepting orders. There are limits one can do especially if you are a sole proprietor. Requests such a placing an order for one cupcake and delivering this item 2 miles away at 10:30 at night is of little interest to me.
What people do not understand is that for my business that unless it’s for a catering event or vending, I create desserts by order and it has to make me a profit. Therefore I don’t have inventory items on hand. So I make a batch of cupcakes for an order. What do I do with the excess? Without a storefront or café, I cannot offer them available clientele so I’m stuck eating them or giving them away to friends.
That is called a loss, ladies and gentlemen.
I would like to avoid any major losses, please.

I also want to avoid a waste of my time. If I work harder not smarter that’s my problem. If you insist I do it then you are an idiot. I’m sure in hindsight I’ll see a lot I did wrong. So far I’m doing a lot right.

The only person I need to justify my actions to is The Pastry Prophet. I look to people who walked the same path to give me sound advice. They know how to avoid culinary minefields and avoid the bureaucratic mumbo jumbo.

Story and photos by The Pastry Prophet

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