Dodging Cluelessness Like Neo in the Matrix

I mentioned before although there are guides on how to start a business, there isn’t much to avoid the bullshit. A lot of people have misconceptions about how the food business works – even those who are starting a food business. There are so many rules and regulations to follow to protect the business owner, customer, and if you are a caterer protecting the venue.

Catering is not as easy as creating a Facebook Business page announcing that you are now accepting orders. There are limits one can do especially if you are a sole proprietor. Requests such a placing an order for one cupcake and delivering this item 2 miles away at 10:30 at night is of little interest to me.

What people do not understand is that for my business that unless it’s for a catering event or vending, I create desserts by order and it has to make me a profit. Therefore I don’t have inventory items on hand. So I make a batch of cupcakes for an order. What do I do with the excess? Without a storefront or café, I cannot offer them available clientele so I’m stuck eating them or giving them away to friends.

That is called a loss, ladies and gentlemen.

I would like to avoid any major losses, please.

I also want to avoid a waste of my time. If I work harder not smarter that’s my problem. If you insist I do it then you are an idiot. I’m sure in hindsight I’ll see a lot I did wrong. So far I’m doing a lot right.

The only person I need to justify my actions to is The Pastry Prophet. I look to people who walked the same path to give me sound advice. They know how to avoid culinary minefields and avoid the bureaucratic mumbo jumbo.